I almost don't understand why they launched it under the Nook name. Backlit screen, 8-10-hour battery life, weird carabiner loop thing (is anyone really going to hang it from their backpack or belt? or hang a pen from it?).
It could actually cause the brand some damage; not likely, of course, but not inconceivable. If someone hasn't seen eInk before, and their first exposure to an eReader is the Nook Colour, they might even be seriously underwhelmed. One can only hope the next device they see afterwards is a Kindle so they can marvel at the display.
|