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E-readers has been a flop in Sweden, you almost never see them and very few stores sells them. But every kid has an iphone 4 and you see a lot of people with ipads, when netbooks where popular, almost everyone had them. So I think that e-book readers poor technology scares away potential swedes from getting one.
Another reason is that we pay 6% tax on paper books and 25% on e-books, when I bought Marilyn Mansons The long road out of hell the paperback costs about 3.90 euro and the e-book 9.90 euro. We are also a nation with a low population and lots of forest and we produce much paper. You can get paperback books everywhere, while few online stores sells e-books in swedish. Earlier people who read e-books mostly read book in english, but the libraries has started to let you download some books every week and they have an okey selection. 80% of the swedish e-books cames from the library, while it is the opposite when it comes to paper books. Only 1% of the read books in sweden are read digital.
The main reason I have an e-reader is that I don't like to read on a lightning screen and that I've got one for free from SAS because I had a lot of eurobonus points. It also saves me a lot of paper when I have to read long documents for my work.
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