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Book covers (for pbooks) are very important marketing tools. Every time I looked at a David Weber book in the bookstore, I found te cover to be a turnoff and so never looked further. It wasn't until I got my Sony and downloaded the Honor Harrington books from Baen that I actually read anything buy David Weber. After all, I'm willing to gamble on a free book that has an unenticing cover because there is nothing lost except a little time if I start a book and find I don't like the writing.
(Now I ignore the covers on Weber's books -- good or bad -- and buy hardcover pbooks of whatever he writes because I found that I really like his style.)
Cover art is very important and can be the difference between an OK seller and a good seller.
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