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The international movie release may be delayed for reasons beyond the studios control. The movies have to go through each country's rating system, govt review or censorship commission. Also, theater time slots may be full. Not all countries have these 30-screen multiplexes. If Marvel has 2 movie releases close together, they may wait a few weeks for their other film to play out before introducing the next one. You certainly don't want your movies competing with each other.
Market research is expensive, time consuming and difficult for publishers. The retailers don't supply them with their customer details.
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