Thread: $49 Kindle [could win the ebook war]
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Old 06-21-2010, 03:11 PM   #46
fjtorres
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Quote:
Originally Posted by BenLee View Post
I think Godin most likely means $49 cost to customer, just the device. He's also giving a few more marketing tactics to show how this could work even having it at $49. Subscription or book of the month models work. Just because they haven't been done, doesn't mean its not worth trying.
It hasn't been done yet.
Emphasis on YET.
'Cause the Book Club Folks are actually pondering offering these kinds of deals.

SFBC and their stablemates (History and Scientific American Book club, among other banners) ran a survey of their customers last month and that was the core intent; to gauge interest in a book-club branded reader with attached book store.
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