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Old 08-09-2009, 02:43 PM   #1
purl4peace
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Join Date: Sep 2008
Location: Wake Forest, NC
Device: Kindle DX, Sony PRS-505, Cybook Gen3
CNN Story about Sony's "latest salvo" into eReader Wars

Looked for this but may have missed it... if this is a duplicate thread, feel free to close this one.

I just found the following article on CNN Money about the new Sony readers coming out:

Sony fires latest salvo in e-reader war

Here is an excerpt:
Quote:
In what is fast shaping up to be a war in the e-reader marketplace, Sony (SNE) has launched the latest salvo, a sub-$300 touch-screen “Reader Touch Edition” and the $199 “Reader Pocket Edition,” which features a 5-inch display. The company is also lowering prices of ebooks. New releases and best-sellers will all be $9.99, matching Amazon’s (AMZN) price point for the first time.

In addition to lowering prices, adding a touch-screen and trimming form factor, Sony is also attempting to differentiate itself by opening the ebook market place. It offers free access to the 1 million public-domain books digitized through the Google Books Project, and ebooks purchased at Sony’s store, which use the standard EPUB format, can be shared on any combination of six PCs and e-reader devices. Owners of the Sony devices can download ebooks in the library for 21 days.
I'm not sure if I understand this... does this mean that Sony is going to start offering EPUB formats which can be shared with other non-Sony readers? This would be a huge advantage over the current Kindle strategy. If it is true, I would think that Amazon would be in a position of perhaps opening their Kindle books as well to non-Kindle owners.

Or am I misinterpreting this?

Other interesting quotes:

Quote:
Unlike Kindle, the Sony devices, available later this month, will sell at many retail outlets, including Best Buy, Costco, Target, and Wal-Mart.
Quote:
Haber says the company has been working on a wireless device and plans to announce availability soon. The Christmas selling season would seem a safe bet. “We will be sharing more things later this month and more later in this year,” he says. “We’re breaking a brand new price zone with a pocket-size reader. It’s a really wonderful experience. It will introduce ebooks and epaper to a whole new audience. But this is the beginning. This is not the whole story.”

Last edited by purl4peace; 08-09-2009 at 02:46 PM.
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