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As a Swede I'm curious what it is about Wallander that appeals to non-Swedes. For me it was that I could instantly relate to all the settings (live 30 minutes from Ystad), every scene was extremely clear in my mind, and I began to read the books while living in Japan, so there was probably a smidgen of home sickness attached as well.
However, if you live in the Bristol or Toronto I imagine that Ystad doesn't evoke any concrete images. Hence, there must be something else.
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