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I would like to see a more transparent marketplace for ebooks and I think an ebook standard might come out of that. I'm not talking about a iTunes/iPad type of relationship, but more of a Wal-Mart.com or Amazon.com type of store where EVERYBODY knows they can go there and get what they want for whatever device they have. I think part of the reason there are so many standards is because whoever controls the standard controls the marketplace and those who control the marketplace control the money.
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