the increase in sales is encouraging. maybe content will start to follow.
as for the decrease in minutes of reading per day, i wonder if it's more because the older generations were brought up with the idea of recreational reading (in which case the decline is alarming), or because students / working people have less free time for *anything* than retired people (in which case again the increase is encouraging...). i know in my case, work gets in the way of a *lot* of things i would rather do...