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What do you mean when you say that Amazon no longer notes DRM status? AFAIK, they never did this explicitly. On DRM free books, they say something like: "simultaneous device usage limit: unlimited". Do they no longer do this in France?
Also, how does the marking scheme work? If each book must be customized (property of John Doe), then I agree that it is an interesting alternative to traditional DRM, but lack of support for such a program could easily be due to technical reasons (inability to publish custom books for each buyer) and not due to any business stance/strategy.
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