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If you don't think that your provider should provide both delivery and content, then get a pure internet provider. That way you won't have to worry about it. People get cable and internet service from the same company because it's convenient.
In general, Netflix doesn't actually compete with Cable companies on demand service. It's a totally different set of video content. On demand, which is the content that we are talking about when we are talking about conflict, competes with video rentals such as iTunes and Amazon on demand. Oddly enough, we vary rarely hear Apple and Amazon complain about being treated unfairly by internet providers though. Maybe because they were a bit smarter about their network layout and how they connect to the internet than Netflix has been.
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