I ordered on the July 28. Amazon shipped my K3 WiFi only on Aug 25th via UPS ground and my cover on Aug 26 via 2nd Day Air. Both were shipped from Lexington, KY and both are listed by UPS as on the truck and out for delivery today.

I think Amazon was a bit overwhelmed by the large number of K3 sales. It has outsold all other Kindle models during their initial releases and it has outsold any other item ever sold on Amazon during the same time duration. I wish they would release figures, but they don't do that.