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Old 04-24-2012, 08:48 PM   #45
Ninjalawyer
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Quote:
Originally Posted by stonetools View Post
From their website? Also, too, there's something coming called Bookish.com which is rumored to be a publisher effort at direct sales to consumers.
Wow, the executives at those publishers that plan to direct sell to consumers must not realize how incredibly naive that is:

Quote:
Originally Posted by stonetools View Post
Frankly, when people say, "Why don't publishers just open an ebook store to compete with Amazon, " they betray a kind of naivete about business.
First of all, division of labor. The skills it takes to be a major publishng house are mostly different from being a major retailer. Secondly, to compete with Amazon, you have to do what Amazon does: and that ain't easy and that ain't cheap .Among other things it involves mucho infastructure: servers, engineers, bandwidth, software, and techncal know how-some of which, like 1-click buying, is patented.
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