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Every retailer needs to differentiate themselves from every other retailer offering the
same type of merchandise. They can be the store with the best selection, or the store
with the best quality, or the store with the lowest price, there has to be some thought
as what position in the marketplace the store is striving to take. It would be interesting
to see what they were/are aiming for with this eBookstore endeavor, perhaps it was
mentioned in the press release for the launch? What does Google think they are bringing
to the marketplace that would make it the customer's preferred place to buy ebooks?
There must have been something that was presented to the company's directors that
formed the basis for the approval to undertake this move.
Luck;
Ken
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