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Apparently Apple sold 1 million iPhones just this weekend. Add to that number the people who have upgraded their iPod touch (me included) and existing iPhone updaters and that's a pretty big number of potential readers. Even if it only introduces people to the idea that they can easily carry around a stock of books with them, it's got to be good for ereading in general as some of those people will progress to the larger dedicated devices too!
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