Oh.. and let's not forget that it's still not completely clear that it will be a firmware upgrade offered. If, internally, Sony has been using the words "update path" to mean a discount for PRS-500 owners to upgrade, then all kinds of misinterpretation can follow even for cust reps.
But it probably wouldn't even have been considered a legit possibility if not for the great footwork by igorsk. Now it actually even looks likely!
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