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Short of a change to the way reading systems display footnotes, you should make individual notes for every unique footnote in the text body, even if that means duplicating the content. The bottleneck is the return link; if you don't want to force the reader to remember where he was in the text, you must offer her no choice and bring her back directly to her launch point.
Now, if you insist on using a single endnote for multiple locations, you might consider making the link back the phrase that they just read prior to clicking the link.
ie:
...when the cannon fired the final clown into the crowd, what the Germans call gelaughenhorrer [1] reached its peak...
..."Gelaughenhorrer [2] is one thing," she spat. "My goal is the belly laugh of ultimate fear!"...
...
Endnotes
[1] [2] Gelaughenhorrer: a feeling of vague amusement at the horrific demise of others.
<a href="#note1">what the Germans call gelaughenhorrer [1] reached its peak.</a>
<a href="#note2">"My goal is the belly laugh of ultimate fear!"</a>
This may cause spoilers, though.
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