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I think the 1 star rating sends a clear message. Obviously this action has created some well needed publicity. I do not think it hurts the author. Few people will buy just looking at a ratings chart. They will read through a number of the ratings to weed out the trolls and see more details.
If it does hurt the authors temporarily, it helps them in the end. Because it will help to get the ebook out earlier in the future and make more sales! A logical model would simply be to sell the ebook at a higher price until the paperback comes out.
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