After reading some thousand pages I find the flashing still somewhat annoying and would be happy if e-Ink technology could get rid of it some day.
For the time being I choose to either deliberately blink while the page is turning or look up for a second somewhere else - something I do too while reading books.
I can fully accept that some people rather prefer the comparable higher strain of a LCD display to the eye to the flashing of an e-Ink page turn.
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