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I just added their FREE ISBNs to my eBooks to make them available for both the Sony and Apple bookstores. It was really easy and a great benefit for publishing with them. Note, the ISBNs are designated specifically for the Epub versions of the eBook, but they are talking about offering ISBNs for the other formats in the future. I didn't know this, but the ISBN agencies request one ISBN per eBook format.
I have been very pleased with Smashword's services and recommend them to any author who wishes to self-publish their eBooks.
Cheers!
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