I find it interesting that he believed that buyers of Kindle Fires would not be willing to pay a premium to opt out of ads, but buyers of the Paperwhite would.
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How does special offers, or the advertising, play a role in the price point?
We had it on our E-Ink devices, but haven’t had it on the Kindle Fire. For those, it’s very good, no one really buys the non-special-offers version. Everyone buys the special-offers version. There aren’t two versions of this (pointing to the new 7-inch Kindle Fire HD). That was a decision we made because no one is willing to buy the non-special-offers version.
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