Quote:
Originally Posted by caleb72
I had just assumed that Microsoft would take over the device aspect. I would have thought there needed to be some strategy to Microsoft taking a chunk of the business, but maybe the strategy lies elsewhere.
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People are overestimating Microsoft's investment in Nook.
Mostly they needed ebooks for the Windows content store. Music, video, and apps they have so Amazon was not the best fit, while B&N has ebooks and diddlie squat. Plus a honking big need for cash. So MS reached into petty cash.
They have a use for Nook but it is tactical and not strategic. It may not be a one night stand but it isn't a lifelong commitment either.
The investment has already lost a chunk of value so don't assume MS is going to throw good money after bad to prop up Nook. There's still Kobo out there...