I got gift cards from the Sony store when I first bought my Reader, it was a promotion at the time. I bought a couple of full-price ebooks (around $12.99, I think), just for the fun and newness of it. Now I still have money left over in my Sony account, a few years later, because I refuse to pay those prices and Sony never seems to have any books (that I want) on sale. In the meantime, I've bought books for cheap on Amazon and B&N. Also, when I first got the reader, I needed books for it. Now I have too many books. I don't know when I will spend the rest of the Sony money. If I wanted to pay full price, I would buy the pbook.
For you, if it's going to be fun for you to buy full-price books for your birthday, go for it! I don't regret the ones I did buy.
eP
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