From CNet News:
Get a Sony Reader Pocket Edition for $99.99
Quote:
And, lo, the era of the sub-$100 e-book reader is finally upon us! Sears (Sears?) has the Sony Reader Pocket Edition PRS-300BC for $99.99 (plus $7 for shipping and sales tax in some states). It's new, not refurbished.
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Clearing old stock? Fighting the price war?