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There may be some lift in Sep with new Kindle 3 owners. But there is likely also a dip in sales during Aug when Amazon wasn't selling any new Kindle 2s ... more than 30 days in the quarter without any "new" customers in the full honeymoon phase. To some degree, at least, these two events would cancel each other out.
What's happening is that the base of Amazon Kindle owners is growing month over month; very few Kindles are being retired yet. Plus, I've yet to hear of any backlash of disgruntled Kindle owners -- on the whole, they seem pretty enthused and likely to continue using and buying new content for their device.
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