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This is one of the reasons why I convert my ebooks - so I can add a nice-sized cover image, any book series information, and the book description, as best as I can find one.
In my opinion, it's not just to sell the book. I buy too many books, so it's often I've bought a book two years ago, and I'm only just getting around to reading it now. The "back cover" reminds me of the storyline and why I bought it in the first place.
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