I am not tech-savvy enough to understand how or whether certain websites can tailor their ads to an individual or individual IP address or computer, just how regional and specific certain campaigns and banners can be. However, I do that one of the BIG ads on this news story
http://www.washingtonpost.com//wp-dy...021502065.html
is one for the SONY Reader.
So there is indeed marketing afoot for the newest-fangled e-book reading device.
Indeed, there is hope and there is an effort being made.