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Good to have your company, InkJockey. There have been cases recently when pre-hype by big-budget publishers have made an author famous before anyone in the general public has read a word. On the whole, though, all authors were 'unknown' once.
Some, as you say, merit great and lasting obscurity: Others, though, are golden needles in the self-publishing haystack or are discovered by small independent presses that don't have the financial clout to promote as well as they would like and as the author deserves. You're right to give the 'unknowns' a fair crack of the whip.
Choose wisely and you might be pleasantly surprised by what you discover.
Best wishes. Neil
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