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I think he was just being cute in his example, but your point is taken and valid. Without readers we have no audience at all and I think most of us understand that a real problem with DRM is being able to port it to other devices (either newer ones or different formats). When I sell from my online store, I sell both formats in one bundle--because many readers do have both an epub and a kindle. (Amazon, you'd be doing us all a favor if you supported epub...)
You're right the open dialogue helps a lot. I watch these threads for that very reason. I want to see which way the wind is blowing and how things and attitudes are changing.
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