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Honestly I am not very impressed. I think this is a step backwards instead of a step forwards. The bad thing about a traditional flimsy paper product is that is is cumbersome, bulky, and inconvenient. A paper back or newspaper (although light) is hard to hold in a comfortable way. With a newspaper you have to keep adjusting your grip because it is flexible, this is the same with magazines, and paperbacks have a tendency to spring back on you if you are not holding them firmly enough. I think that the current trend of ebook readers encased in a plastic or metal frame with the use of a stylus or buttons is a far superior idea. Rigidity combined with thinness and lightness is the present and future of ebook readers. I don't think this flexible magazine looking thing will ever get off the ground.
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