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Charging a premium for convenience--and, at this point, novelty, which is still an issue with e-books--is, of course, nothing new. However, when more outlets offer e-books, and the convenience becomes old-hat, prices eventually get driven down to more closely match raw profit over expenses. How soon? Don't hold your breath (in fact, bring an oxygen talk), but eventually.
Best news is, hearing a major industry executive who handles a lot of large documents describing how the Kindle makes his work life easier. You don't get much better testimonials than that. (Maybe if it came from some Fortune 100 CEOs...)
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