With the current technology available, this "rich media" content may only displayed on PCs or notebooks. It's nothing any of the dedicated reading devices could handle.
So what's the point? I didn't ever like to use my PC for reading, additional content won't change that. There's plenty of content for a PC if I want to enjoy a "rich media experience".
Although, given a future reading device, with full color in 16M, high resolution, I wouldn't mind a nice trailer or some animated illustrations in the inside. Adding some video interview, why not?
But right now, nope? Just the delusions of some marketing managers.
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