I agree that the eBook Store is more important than the device, except where multiple devices support multiple DRMs. This is why I like my iPad, iPhone, and iRex. The iRex can read from Sony, B&N, and Kobo. The iPad and iPhone can read from Sony, B&N, Kobo, and Amazon. So I just buy whatever book is the cheapest, though I usually avoid amazon since I can't read their books on my iRex, and because I disapprove of the fact that they don't license out their DRM mechanisms so other readers can read their books.
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