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Sure. Make sure to tell amazon where to mail the checks ; )
Yea it may seem a bit unreasonable at the moment, but I really think the first company to do it will gain a significant user base. And in the end, it's the user base providing the repeat sales (with minimal delivery cost) that will make up significant profits. It may not be a bad idea to go with a loss initially just to get that customer who will probably buy a bunch of books over 2 years time.
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