I just thought of an analogy to help explain my PW screen when reading. Do you guys remember the first generation of laptops with color screens. Yes, I know those were LCD and this is eInk, but stick with me for a moment. Do you remember how that first generation of laptop LCDs had passive matrix screens? Do you remember how they tended to have a blue hue and the lighting was very inconsistent and blotchy with shadowy areas? Well that is similar to what reading on my PW is like at nighttime in a low lit room. It looks very much like one of those old 1st gen LCDs. Pretty bad. I compared reading on my iPad 3 and that was a much better experience at nighttime in a low lit room. I've never had a Kindle that lost out to an LCD before.