Thread: Sony Withdrawing from eBook Reader Market Entirely in US
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Old 10-26-2013, 06:42 PM   #15
fjtorres
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Quote:
Originally Posted by speakingtohe View Post
What is zero mainstream mindshare?

Helen
Ask your typical US reader who makes ereaders: they'll say Kindle, Nook, and Kobo (maybe). Techies and enthusiasts know Sony makes readers, mainstresm buyers don't. Come shopping time, Sony isn't on their minds.
You can't sell to people who don't know you're selling.
Last edited by fjtorres; 10-26-2013 at 06:44 PM.
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