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Muggles don't think about backing up. As a geek I used to forget about backing up sometimes. Now I have iCloud backup set up and I backup to iTunes on my iMac once a week. I have a recurring reminder that goes off every Sunday at 3pm so I don't forget. My Muggle friends don't do that but I do have iCloud backup set up on all of their devices. Majority of them don't even have iTunes installed on their computers.
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