Thread: Why Amazon won't launch its own tablet, but will use Apple's
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Old 01-23-2010, 12:14 PM   #6
Pardoz
Which side are you on?
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Really the question doesn't need an entire article - it can be answered in two sentences:

Amazon won't launch its own tablet because abandoning the Kindle in favour of a product with one-fifth the usability and five times the price would completely cede the market to Sony (or possibly B&N, but more likely Sony).

If Apple ever releases a tablet, and if the iFap finds a big enough market, Amazon will release a 'Kindle for iFap' application, just as they have released 'Kindle for PC' and 'Kindle for iPhone' apps (and are, I'm sure, either deciding whether there exists enough of a market for a 'Kindle for Android' app to make it worth developing one or actively in development on one) - if the potential market size, however small, is larger than the projected development cost, it makes sense to tap it.
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