rlauzon is right. If the iPod/iTunes success story tells us anything, it is that success comes from making it easy for customers to move content they already own into the device.
If the failure of most e-book hardware solutions tells us anything, it is that failure comes from making it difficult for customers to move content they already own into the device.
I take issue with your last sentence, though. Problems with the iPod battery have absolutely nothing to do with DRM, and iTune's DRM allows playback on an unlimited number of iPods. Both my iPods play my non-DRM content just fine.
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