Yeah, but Baen is, I think, and anomally. There books are both nonDRM and free so any 'study' might give mixed results. I have downloaded most of what is available, and will probably pay for them when I read them, not just because I downloaded them.
In the case of Fictionwise, they are DRM and nonDRM, but neither (with a handful of exceptions) is free. In fact, at Fictionwise you can pay for what you get at manybooks for no charge. So I can't really do the same thing at Fictionwise as I can at Baen. Similary, if I try and author at Baen and determine 20% in the author isn't for me, I won't feel bad about not paying.
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