The lack of DRM support did not stop me from buying the best reading device on the market.
With the conversion tools out there I might have thought twice.
I have mixed feelings about DRM. Philosophically I don't mind it as it is supposed to protect the author. But realistically I am opposed to it because it can dictate how you use something you purchased. Up to this point it has not interfered too much with how I want to read. There are some books in an eReader format that I own that I would like to use on the Jetbook. But due to software differences they don't work so well. But in the end I am rather proud that it is DRM free.