Well, since you're asking:
http://www.digitalbookworld.com/2013...est-level-yet/
Quote:
When it comes to ebook pricing in the post-Department of Justice era, the commentators mostly got it wrong. It’s not a race to the bottom; it’s a race to the middle.
Now that retailers can set prices at will for all but two publishers (Random House and Penguin — though they will join their competitors soon), they’ve lowered prices slowly and strategically, just as Digital Book World predicted a year ago.
Ebooks priced above $10 are starting to disappear from the best-seller list for all but the newest, biggest books. Even the $9.99 price band, which was the most popular among consumers just six months ago, has fallen out of favor. Now, most ebooks that people are buying fall into the $3.00 to $7.99 range. Some 13 such titles appear on the best-seller list this week; that’s 52% of the list.
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To the surprise of nobody who actually bothered to look at the numbers, the sweet spot for ebook profitability lies in the $2.99-7.99 range, not in the $9.99-14.99 range. Which is to say, sub-paperback pricing.