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I wish authors would understand what are selling points, and sell them. For instance, if the book has won an award, say so! If it was previously published by a big publisher, people look for books like that. Don't hide this information. And please, have an email link or a way for readers and reviewers to contact you. I once had to go looking on Facebook for an author; it shouldn't be that hard, and 99% of the time, I will not be that dedicated or proactive, so the author may miss out on a review or some free publicity. Don't make it hard for people to get information, make a purchase or contact you. Make it easy!
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