Generally 25% - 30% less than the print price (assuming it's not an overpriced indi-pub trade paperback) is my 'stopping place'. I've paid more and not minded - occasionally - and I've paid more and grumbled, but caved - once or twice.
I want to pay pretty much the same price I'd pay if I bought the book at Target or Wal-mart or if it was on sale at B&N. While I like to think they should be a little less than that - because I can't share or resell them - I'd rather get them timely and pay the same as the print book, than to wait months and months before being able to read the book digitally.
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