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I answered "bestseller lists" but that is not strictly true. For fiction, I tend to go in with a single title in mind and just buy that. For non-fiction, I start with the best-seller list and then follow the "people who bought" lists from there. For instance, I was recently looking for books on a certain health issue so I did a search, opened up the first few results and then followed the Amazon suggestions to other books of interest.
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