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If it resulted in lower book prices, I would happily agree to it. It would seem that print ads instead of commercials would be the way to go, because I don't think e-ink could manage an iTunes type ad. I don't know enough about that technology to say for sure.
I can imagine it being like magazines, which have lots of ads, but nobody really is bothered by them.
It would hurt writers, unless they got a portion of advertising income.
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