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If you don't want anything you do tracked, don't interact online. Don't buy stuff online; don't buy devices that work online; don't have e-mail; don't transact anything online. The CIA has carte blanche to listen to anything anyone does under the guise of "anti-terrorism". Every piece of mail you send or receive probably goes through a US mail server at some point and is subject to US intervention that is entirely legal.
The net, and modern inter-connectedness is what it is: ubiquitous. There are ways to opt out -- but you can't play in the game AND opt out. Given that e-readers require the Internet to purchase, transfer, manager their accounts ... it's a bit difficult to stay 100% anonymous. Amazon isn't some horrendous Big Brother: it's a bookseller and it's shtick is communal involvement. That's it's strength. If that doesn't appeal, by all means go back to buying used or new paperbacks. Just make sure you pay in cash.
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