Yes - all backlit - but personally I think that the text 'Available on these Devices' on a Kindle Book page with a drop down list of all Kindle E-Ink devices plus the ones I mentioned on PCs etc should be enough to raise a red flag for someone who has an alternative device.
I've read more DRM confusion from people buying EPUBs and then not being able to read them on Kindle than the other way round - certainly in the UK, anyway.
I don't necessarily agree with the DRM per se but I think it is the buyer's responsibility to do their homework first.
If 'Kindle Edition' isn't obvious enough, not sure what else they'd call it ....