I didn't see this mentioned anywhere else, so thought I'd do the honours...
From
http://www.penguin.co.uk/static/cs/u...day/index.html
We were the first UK publisher to launch eBooks way back in 2001 and now we are re-launching eBooks to coincide with the launch of the new Sony Reader.
The online ebook store's relaunch, scheduled for 24 September 2008, will feature a vast selection of non-illustrated Penguin titles. Until then, eBook Tasters will allow readers to sample the opening chapter of top Penguin titles for free. A range of books is available from the Penguin website, including the top-ten bestseller Things I Want My Daughter to Know by Elizabeth Noble.
By the end of this year we'll have thousands of titles available in the shiny new ePub format for you to buy and read on your Sony eReader, your PC or Mac and other devices soon to launch.