I think this is the best deal I've seen since BoB started its recent code splurge.
Quote:
For a very limited time only use Promo Code sugarplums to get 50% Off after discount plus 8% Rewards on all Discount Eligible eBooks and Audio Books for iPad, Tablets, Kindle Fire, iPhone, Sony Reader, Samsung Galaxy and Android Devices, Nook and your other reader devices.
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No mention of how long 'a very limited time' means.